We are UsedFULLY®

We are UsedFULLY®, a low carbon clothing system where textiles are utilised to their full potential through technology and cutting edge research – Working together with industry partners, we are driving the reuse of unwanted clothing and textiles, preventing them from going to landfill, and instead creating a circular system that fully utilises this untapped resource. 

After a decade of individual textile waste diversion and reuse projects we realise that the only way we can achieve our vision is through systems change. So we created UsedFULLY®.

The UsedFULLY® system is recognised through the following streams:

Where our clothes end up is as important as where they come from

Clothing production has reached 100 billion units annually, with only about 1% of material used to produce clothing recycled, representing a loss of more than USD $100 billion worth of materials each year. To stay within the ecological boundaries of the planet there must be a radical reduction in the draw on virgin resources, a reduction in carbon generated by the clothing industry, an elimination of waste and the extraction of considerably higher value from clothing.

Progressive businesses and organisations in the UsedFULLY® Textile Reuse Programme are transitioning the world’s clothing system to a circular model. Extracting much greater value from our clothing, reducing environmental impacts and saving resources.